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Sören Creutzburg
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Work · Sören Creutzburg

I build Sapience. And whatever is needed to make it happen.

The ventures below are some of the ways I bring that vision into the world. I work across strategy, product, design and code.

Explore wider Sapience workSee my ventures
The living field visual from the Sapience Initiative homepage, captured 29 September 2026

My companies

Sören as a child beside a horse-drawn carriage
An early photograph of me.

The years before

How I
got here.

At twelve, I took C++ and Objective-C courses at the Volkshochschule. Communities, early client work, a UX mentor and companies followed.

01The beginningsCode, communities, mentorship and first products.

Before the agency

Early work

I was building long before I had a company.

Code, online communities, a school business and early product ideas taught me different parts of the same job: making things work with people.

  1. 12
    Learning to build

    C++ and Objective-C at the Volkshochschule.

    At twelve, I took both courses. After that, I taught myself web development and product design through my own projects.

  2. 14
    Leading people

    A top-30 Clash of Clans clan.

    I founded and led the clan. It was my first experience of building a team around something people chose to spend time on.

  3. 14
    Working with others

    A school café, EcoPrint and first websites.

    A dispute over selling sweets led to a supervised café and eco-print shop I ran with friends. I also began building websites for others.

  4. 16
    Developer communities

    Two of the largest Facebook developer groups.

    I helped administer both groups. Keeping a large developer community useful was a different kind of product work.

  5. 16+
    Design craft

    Learning from a senior UX lead.

    From sixteen, I learned from a senior UX lead who worked at Airbnb and later Facebook/Meta. It was an informal mentorship that lasted several years.

  6. 17
    First venture

    CrowdClub.

    I began turning the social commerce idea into a product and prototype while taking on more web work for other people.

What came next

Genius On Demand.

After CrowdClub, I put more time into client work. My freelance practice gradually became an agency.

The agency years

In parallel

02aGenius On DemandFreelance development grew into an agency.

The agency years

Past work

Genius On Demand.

What started as freelance development grew into an agency. Some projects came directly, others through larger consultancies.

The work

I worked across research, design, engineering and marketing, learning how the parts of a business fit together.

  • Research
  • Product
  • Design
  • Development
  • Marketing

Across industries

  • Automotive & mobility
  • Travel, aviation & hospitality
  • Energy & industry
  • Healthcare & pharmaceuticals
  • Insurance & finance
  • Media, culture, events & gaming
  • Education
  • Software & startups
  • Commerce & marketplaces
  • Agriculture & food
  • Advertising & marketing
  • Public sector & nonprofits

Genius On Demand in numbers

80+projects70+companies

Selected project work

  • Volkswagen
  • SIXT
  • ITV
  • Universal Music
  • Choco
  • Viessmann
  • Truma
  • Tourlane
  • Defence Engage (Clarion Events)

Agency & consultancy partnersAKQA · Accenture

Alongside the agency

I kept building ventures of my own, too.

I co-founded Superjoi to help creators and their fans fund and shape what should be made next. Over time, my own ventures became my focus.

The Superjoi story
02bMy own experimentsHygienika, Lífve Fashion, Uply and other ideas ran alongside client work.

Past work

Early ventures.

  1. Early prototype

    CrowdClub

    A social-commerce prototype combining social interaction with shopping.

  2. Exited

    Hygienika

    I built Hygienika and successfully exited it when further licensing deals no longer justified the opportunity cost.

  3. Early fashion experiment

    Lífve Fashion

    With Lífve Fashion, I explored sustainable fashion through handcrafted scarves. I sold six for an average of €400 each, but making them by hand was extremely costly. After three months, I stopped to put my time and resources into other work.

    A blue and black patterned Lífve Fashion scarf worn outdoors beside the water.
  4. Early product concept

    Attide

    At about 21, I designed Attide as a search for skills and services that could turn a project brief into a team. In retrospect, it tackled part of the matching problem Mercor later approached with AI. The intelligence to understand briefs and fit people to work was out of reach for me then, leaving the idea caught in a marketplace’s supply-and-demand loop.

    Attide search interface study with a skills and services search field on a white background.
  5. Early frontend prototype

    Cruisr

    I built an early Cruisr prototype for the whole cruise journey. Access to travel and booking data through gatekeepers like Amadeus and Sabre made taking it further impossible with my resources then. That experience led me to the idea for REM within Global Dynamics.

    Cruisr prototype splash screen with a white anchor and wordmark on teal.
  6. Early mobile-commerce project

    Smoeki

    I built Smoeki at 20: a mobile feed where supporting a brand’s campaign gave people a chance to receive a product or experience. German gambling authorities later shut the project down.

    Early Smoeki wordmark and its slogan, Support your favourite products and experiences, on white.
  7. Earlier form

    Uply / early Youco

    A peer-to-peer app for local help: dog walking, tutoring, shopping or a task someone nearby needed done. Today’s Youco prototype returns to that local-help core as a new product and brand.

    Early Youco onboarding image introducing request creation, with a phone mockup of a sample request summary.
    The newer Youco prototype
03SuperjoiThe ambition: a stock market for content.

Past work · A creator-fintech chapter

Superjoi

That was our ambition at Superjoi. Creators could put forward new work; fans could fund it, shape it and share in its success.

I co-founded Superjoi with Chris Knight and Piotr Wolański.

A stock market for content.
Status
Past work
Role in coverage
Co-founder and CPO
Period covered
Coverage · 2021–2022
Superjoi dashboard concept with creator campaigns on a violet-to-pink backdrop
Earlier Superjoi dashboard concept
Earlier vision

Creators able to unfold more of their potential, powered by the people who cared most about their work.

Earlier mission

Get every creator funded by their superfans.

The product idea

Funding was only one part of it.

Creators proposed projects. Fans could fund them, vote, contribute ideas and agree how future campaign revenue would be shared.

  1. 01
    Creator

    A profile, a proposed project and a route to fund the next piece of work.

  2. 02
    Community

    Funding, ideas, voting, co-creation and rewards around what should be made next.

  3. 03
    Infrastructure

    Payments, revenue sharing and distribution across a creator’s existing social channels.

Contemporary coverage

From a waiting list to closed beta.

  1. 01 · Before launch
    A waiting list for creator funding.

    FinTech Futures described plans for creator funding, revenue sharing, payments, analytics and connected social channels.

    FinTech Futures on Superjoi
  2. 02 · The product thesis
    Fans could help choose the next project.

    Business Insider reported a platform where creators could propose projects, fans could vote and fund them, and both sides could agree how future campaign revenue would be shared.

    Business Insider on Superjoi
  3. 03 · Closed beta
    The product reached closed beta.

    Built In described creator profiles, campaigns, fan funding, ideas, co-creation and rewards inside the closed beta.

    Built In Los Angeles on Superjoi

What stayed

The question survived the company.

I came away convinced that ownership, governance and trust belong inside the product. I carried those questions into Anyjoi and Blitzhype.